Meet Tara Fela-Durotoye, a remarkable Nigerian lawyer turned entrepreneur who has left an indelible mark in the beauty industry. Born on March 8, 1977, in Lagos, Tara’s journey from a polygamous upbringing to becoming the founder and CEO of House of Tara International is nothing short of inspiring. In this blog post, we will explore her early life, education, career achievements, and the numerous accolades she has received for her outstanding contributions to the field of bridal makeup and cosmetics.
Tara Fela-Durotoye Early Life and Education:
Tara Fela-Durotoye was born to John Ejegi Sagay and Felicia Omaghomi at St. Nicholas Hospital in Lagos. Her parents divorced when she was just eight months old, and she was raised by Modupe Agnes Sagay. She attended the Command Children’s School on Victoria Island before continuing her education at Nigeria Navy Secondary School in Ojoo, where she was appointed Sanitary and Welfare Prefect in Form 5. Later, Tara pursued a law degree at Lagos State University.
Tara Fela-Durotoye Career:
In 1999, Tara Fela-Durotoye became a trailblazer in the bridal makeup industry. She founded Nigeria’s first bridal directory, international-standard makeup studios, and the country’s inaugural makeup school. Her vision was to create an African-owned beauty brand with global recognition. She launched House of Tara International shortly after completing her university studies. The company flourished, encompassing The Make-up Studio, The Make-up Academy, and the Tara product line, which includes various cosmetic products and kits.
Tara’s entrepreneurship didn’t stop there. She further expanded her empire by creating the Tara Orekelewa Beauty, Inspired Perfume, and H.I.P Beauty lines. Today, House of Tara boasts an extensive presence with 10,000 salespeople across Africa, 270 products, 26 storefronts, and 14 beauty schools.
Tara Fela-Durotoye Awards and Recognition:
Tara Fela-Durotoye’s relentless dedication and innovation in the beauty industry have earned her several prestigious awards and nominations. Notably, she received the South African Entrepreneur Award and the Africa SMME Award in 2007. Forbes recognized her as one of the “20 Young Power Women in Africa” in 2013, cementing her status as a game changer in the Nigerian cosmetics sector. She has received various other accolades, including awards for excellence, mentoring, and creative business ideas.
Tara Fela-Durotoye Personal Life:
Beyond her successful career, Tara Fela-Durotoye shares a blissful life with her husband, Fela Durotoye, who is the CEO of Visible Impact and a business strategist. The couple is blessed with three sons named Mobolurin, Demilade, and Morolaoluwa. Tara’s inspiration to venture into the makeup business came from her stepmother, a stylish and trendy woman who made a profound impact on her as a child.
Tara Fela-Durotoye Net Worth
$4 million
Conclusion:
Tara Fela-Durotoye’s journey from a young law student to a pioneering beauty entrepreneur is a testament to her determination and passion. Her contributions to the Nigerian cosmetics industry and her dedication to empowering others through her beauty schools have earned her widespread recognition and respect. Tara continues to be an inspiration to makeup artists and small business owners, leaving an enduring legacy that has transcended borders and reached other parts of Africa. Follow her on Instagram (@taradurotoye) and Twitter (@taradurotoye) to witness her remarkable journey unfold.
